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Every Signature Collection setting begins with our Signature Floret, a patented mark that symbolizes all we value as a brand.
The Seed – Our Made, not Mined™ Gemstones
The seed at the heart of the floret represents the everlasting brilliance of our Forever One™ moissanite and Caydia® lab-grown diamonds.
The Petals – Our Conscience
The petals signify our commitment to craftsmanship using only recycled precious metals and created gems in our fine jewelry.
The 4Cs: Cut, Color, Clarity, and Carat
Each of the outer edges of the floret represents one of the 4Cs, which are used as the industry standard for grading and reinforce our minimum thresholds for the cut, color, clarity, and carat weight of our gems.
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