The Floret

The Seed – Our Made, not Mined™ Gemstones

The seed at the heart of the floret represents the everlasting brilliance of our Forever One™ moissanite and Caydia® lab-grown diamonds.

The Petals – Our Conscience

The petals signify our commitment to craftsmanship using only recycled precious metals and created gems in our fine jewelry.

The 4Cs: Cut, Color, Clarity, and Carat

Each of the outer edges of the floret represents one of the 4Cs, which are used as the industry standard for grading and reinforce our minimum thresholds for the cut, color, clarity, and carat weight of our gems.