This week, as jewelers from all over the world
head to JCK for “the most important jewelry
buying event in North America,” they’ll have a
new shift in diamond buying trends to
consider.
As CNN Business recently reported,
there’s been a monumental up-swing in
demand for lab grown diamonds over
traditional mined diamonds amongst
consumers.
New data shows lab grown
diamond ring sales jumped 63%
last year amongst ring shoppers
and natural diamond rings
declined 25%.
The report isn’t surprising to us here at Charles & Colvard. Lab grown diamonds offer a
higher quality and value than mined diamonds, and do it all without compromising
ethical standards. We go several steps further with our offering by working exclusively
with made, not mined gemstones and recycled precious metals. We do this to serve
the emerging consumer and their demands for fine jewelry that addresses concerns
for both the environment and humanitarian impact. Fine jewelry, with a conscience.
While our made, not mined™ fine jewelry
has mostly catered to the bridal and
engagement ring market, conscious
consumers are now looking beyond
bridal for everyday, fashion, lab grown
diamond jewelry, and so are we!
Our new pavé collection will be the first
of many new fashion collections that
feature our Caydia® lab grown
diamonds. Pavé-set in 14k recycled
yellow or white gold, the collection
features all new silhouettes like inside
out hoops, cigar bands, and statement
bracelets that showcase our conscious
diamonds (always in DEF color range
and a minimum of VS1 clarity).